Pepsi CNY Save The Drama
Pepsi’s video starts off with some HK TV drama vibes, with a bunch of triad guys peer-pressuring a girl to finish her drink before she leaves the club… except it doesn’t go where you think it’s going to go. The drink is a can of Pepsi and… let’s just say it ends on a wholesome twist. In fact, you might even call it a Pepsi Twist.
Category
Share
This one stuck out to us because we were internally giving props to Pepsi for addressing an issue that might otherwise be good for their business – people opening multiple canned drinks and not finishing them. It brings across the argument that a 1.5L bottle would be much more cost-efficient compared to cans, and also prevents wastage. And on top of that, there’s also a game that you can access by scanning a QR code is on the cup (which you get when you buy a bottle, we think?) to encourage everyone to finish the bottle.