IS CNY 2023

Inside Scoop made the shortest ad in this list, and maybe that’s why it worked. It’s snappy, has a classic CNY song tune that this writer was humming all night, and the straightforward theme of sharing with family. The uncle playing the Choy Sun character has a smile that lights a thousand firecrackers, and you kind of actually forget that this is an ad for ice cream because it’s so naturally integrated in.