Agenda

Course Topics:

This training on, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market anal...
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● Cookies

In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.

● What is marketing?

This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.

● Growth Strategies

Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.

● The Marketing Mix

The Marketing Mix and the Extended Marketing mix are explained to learners.

● The Marketing Triangle

Participants are provided with a logical approach to marketing using our marketing triangle.

● The Marketing Triangle: Understand

The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.

● The Marketing Triangle: Solve

The importance of providing solutions based on customer requirements is explained.

● The Mystery of the British Motor Cycle Industry

The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.

● The Marketing Triangle: Communicate

Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.

● Promotional Poster

An activity to consolidate key themes covered during the training.

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About this event

Certificate: Course Completion Certificate

Language: English

Duration: 1 Day

Credits: 8

Refreshments: Snacks, Beverages and Lunch included in a classroom session

Course Delivery: Classroom

Offers: Group of 5 - 10 people 10% Discount, Group of 11 - 20 people 15% Discount

Course Overview:

This training, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role, but just about anybody in the organization. A basic understanding of the subject is particularly valuable to people in management, selling and customer service roles.

Course Contents:

Effective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies, the truth is that effective marketing cannot be ignored and is essential for any successful organization.

Course Features:At the end of this Marketing Essentials training, you will be able to:

• Explain what marketing is and how it links to the growth strategy of a business

• Identify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business

• Use the marketing triangle as a logical and customer centered approach to marketing

Certification:

Once after the training you receive course completion certificate from Leadflake.

Who can Attend?

Anybody who is interested in learning Marketing Essentials Skills.

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