For more information: https://casugol.com/course/seo

International Acclaimed Certification. 5-Star Reviews

Suitable for everyone. Learn in an Interactive, Supportive, and Encouraging Environment.

• Duration: 4 Hours

• Certification: Participants will receive a Certificate of Completion upon completing the course and passing the examination

Course Objective

• Acquire knowledge and skills on how to optimize websites for search engines effectively by mastering the key SEO concepts, methodologies, and the latest best practices.

• Learn how to improve website visibility, drive organic traffic, and integrate SEO with other digital marketing strategies to enhance overall online presence and performance.

Examination

NA

Module 1 - Concepts of SEO

• Distinguish Between Paid and Organic Search

• Recognize How Search Engines Work

• Identify the Components of a SERP (Search Engine Results Page)

• Identify the Types of Organic Search Results

Module 2 - 5 Step Methodology of SEO

• Understanding How Search Engines Work and Google Algorithm

• Research, Planning & Website Audit

• On-Site: Technical Optimization & On Page

• Offsite Optimization

• KPIs, Reporting and Ongoing Optimization

Module 3 - Latest Update of Google Algorithm on eCommerce website: Medic Update (Aug 1, 2018)

• Update on the Google Algorithm

• What Websites are Affected?

• What are the YMYL websites?

• E.A.T. and the Survival Guides of the Medic Update

Module 4 - Latest Trend on SEO (Search Engine Optimization) - Omnichannel 360 Approach

• SEO on Apps (ASO)

• Video SEO

• Events SEO

• Marketplace SEO

• WordPress SEO

Module 5 - The Holistic Search Concept: How Other Digital Marketing Channels Help to Enhance SEO

• Content Marketing

• Influencer Marketing

• Tactics to Increase Ratings and Reviews

• Social Media Marketing

• Press Release Distribution

• Google Merchant Centre

Be Recognized as a CASUGOL Certified Professional

Add Value to your already prolific portfolio with a Certificate of Competency from CASUGOL.

Awarded upon completing and meeting all requirements of the course.