Embark on a comprehensive journey through SEO Essential Training at Tertiary Courses and gain actionable insights into the core strategies of search engine optimization. This course focuses on the pivotal elements of SEO, including the installation of Wordpress SEO plugins and the discernment between Whitehat and Blackhat SEO techniques. Participants will engage in practical exercises to understand and implement effective on-page and off-page Whitehat SEO techniques and strategies. Learning to use good keywords to optimize search results is a key component of the training, empowering participants to improve their website’s visibility sustainably.

The course provides in-depth knowledge on leveraging Google Analytics to evaluate the effectiveness of SEO implementations meticulously. This enables participants to refine their strategies continuously and achieve improved click-through rates and web page traffic. Whether you are a beginner or have a basic understanding of SEO, this course offers a wealth of knowledge, enabling you to enhance your skills and apply SEO techniques proficiently to achieve your business objectives. The actionable strategies and techniques taught are indispensable for anyone keen on mastering the essentials of SEO and improving their website’s search engine performance.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

Course Code: M312

Topic 1 Overview of SEO Fundamentals

• What is Search Engine Optimization

• How Search Engines Work?

• Search Engine Results Page

• Whitehat vs Blackhat SEO strategies

• Activity: Setup Wordpress Landing Page and Install SEO Plugin

Topic 2 Keywords Research

• Types of Keywords

• Tools for Keywords Search

• Keyword Analysis and Marketing Strategy

• Choosing Good Keywords

• Activity: Keywords Analysis

Topic 3 On Page SEO Techniques

• What is On Page SEO

• Indexing & Google Search Console

• Meta Tags & URL

• Sitemap

• Content Optimization

• Structured Data

• Speed Optimization

• Mobile Friendly

• Activity: On-Page SEO techniques

Topic 4 Off Page SEO Techniques

• Building Local Visibility

• Building Backlinks

• Content Marketing

• Drip Marketing

• Social Media Marketing

• Activities: Off-Page SEO Techniques

Topic 5 Analyze SEO Effectiveness

• Google Analytics

• Add Google Analytics ID

• Google Analytics Reports

• Activities: Google Analytics