Certificate: Course Completion Certificate

Language: English

Duration: 1 Day

Credits: 8

Course Delivery: Classroom/ Virtual Live / Onsite

Offers: Groups of 5 - 10 people 10% Discount | Groups of 11 - 20 people 15% Discount

Course Overview:

Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

With our Personal Branding course your participants will be able to share their vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.

Target Audience:

Anybody who is interested in Personal Branding Skills.

Learning Objectives:

By the end of this course you will be able to:

• Understand your personal and professional influences
• Know how to sharpen your personal brand
• Understand why appearance matters and how to rise from the crowd
• Know how to use Social Media to build your personal brand
• Managing your brand through a crisis
• Understand your brand’s unique personality
• Plan the steps for success.

Prerequisites:

None

Course Materials:

Attendees will receive a course manual with presentation slides and reference materials.

Technical Requirements:

For eBooks:

Internet for downloading the eBook

Laptop, tablet, Smartphone, eReader (No Kindle)

Adobe DRM supported software (e.g. Digital Editions, Bluefire Reader)

eBook download and activation instructions

Agenda:

Module One: Defining Yourself (I)

• If You Don’t, They Will
• Brand Mantra
• Be Real
• SWOT Analysis
• Case Study
• Module One: Review Questions

Module Two: Defining Yourself (II)

• Pillars
• Passions
• Define Your Strengths
• The Three C’s
• Case Study
• Module Two: Review Questions

Module Three: Controlling and Developing Your Image

• Clear and Defined
• Consistent Image
• It Takes a Commitment
• Live It Every Day
• Case Study
• Module Three: Review Questions

Module Four: Personal and Professional Influences

• Corporate and Personal Integration
• They Will Influence Each Other
• Be a Professional
• Build Rapport
• Module Four: Review Questions

Module Five: Sharpening Your Brand

• Blogging
• Authenticity is Key (always be authentic)
• Transparency
• Networking
• Case Study
• Module Five: Review Questions

Module Six: Appearance Matters

• First Impressions
• Rise Out of The Crowd
• True Reflection
• Dress For Success
• Case Study
• Module Six: Review Questions

Module Seven: Social Media (I)

• Needs Constant Monitoring
• Security
• Have an Objective
• Promote
• Case Study
• Module Seven: Review Questions

Module Eight: Social Media (II)

• It’s a Tool
• Content is King
• Have a Gimmick
• Don’t Ignore Any Mentions
• Case Study
• Module Eight: Review Questions

Module Nine: Brand Management During a Crisis

• Caught In a Bad Spot?
• Never Burn a Bridge
• Information
• Monitor and Respond
• Case Study
• Module Nine: Review Questions

Module Ten: Branding Personality Traits

• Identify Your Unique Values
• Be Bold
• Think Outside the Box
• Fail. Learn. Repeat
• Case Study
• Module Ten: Review Questions

Module Eleven: Wrapping Up

• Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations