Embark on a learning journey with our LinkedIn for Business Professionals course at Tertiary Courses, designed to equip participants with the knowledge and skills to leverage LinkedIn for professional and business success. This course provides in-depth insights into building engaging company pages and profiles that resonate with your target audience and reflect your brand identity effectively. It offers a comprehensive understanding of LinkedIn’s varied ad options, enabling participants to choose the most suitable advertising solutions to meet their business objectives.

Delving deeper, the course focuses on the nuances of targeting text ads, helping participants to optimize their ad content and reach out to their desired audience with precision. It empowers business professionals to utilize LinkedIn as a potent tool for B2B marketing, professional networking, and brand promotion. Whether you are a seasoned business professional or a newcomer to the corporate world, this course lays the foundation for leveraging LinkedIn’s multifaceted platform to enhance your professional visibility and foster meaningful business connections.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

Course Code: M493

Topic 1: Develop Social Media Marketing Plan for LinkedIn

• Key elements of a LinkedIn social media plan

• Setup a credible organisational or personal profile on LinkedIn

• Setup data privacy and confidentiality requirement

• Establish Linkedin Social Marketing Objectives

• Develop LinkedIn marketing plan and strategy

Topic 2: Evaluate LinkedIn Networking Opportunities

• Comparison of Linkedin with Other Social Media Platforms

• Build up Networks on LinkedIn

• Tips for Lead Generation

• Create LinkedIn Page

• Create Content

• Copyright and IP

• Use Hashtags

Topic 3 Reach Out to Potential Customers with LinkedIn’s Advertising

• LinkedIn’s advertising capabilities

• Setup sponsored content

• Setup Ads

• Install Insight tag

• Monitor the outcome and review performance

Topic 4: Grow Your Business with LinkedIn

• Explore LinkedIn’ analytics

• Analyse performance

• Bidding and budgeting strategy

• Consider customer review and retargeting strategy

• Using employee advocacy to grow company brand