Delve into the dynamic world of Instagram Marketing and Advertising with our complete training at Tertiary Courses. Starting with the basics, participants will learn what Instagram is and how to create a compelling Instagram Business account. The course provides hands-on experience in following other users, shooting captivating photos and videos, and processing photos to enhance visual appeal. The course emphasizes posting engaging photos to Instagram, interacting with the community through likes and comments, and tagging photos effectively to broaden reach and visibility.

The advanced segments of the course focus on optimizing your Instagram profile to create a lasting impression and leveraging Instagram Stories to connect with the audience in real-time. Participants will explore the strategic use of hashtags and locations to maximize post exposure and engagement. Additionally, the course covers Instagram Insights, empowering participants to understand performance metrics and refine their marketing strategies based on analytical data. Whether you are a beginner or a seasoned marketer, this course provides a comprehensive understanding of Instagram’s marketing potential, allowing you to create impactful and effective advertising campaigns.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

Course Code: M704

Topic 1: Plan a Social Media Marketing Campaign

• Overview of various social media platforms

• Examples of social media advertisements

• Map out customer journey using customer personas tools

• Values of building a community of advocates

• Establish social media objective

• Develop a social media marketing plan

Topic 2 Evaluate Social Media Marketing Opportunities and Platforms

• Social media competitive and audience evaluation using Audience Insight

• Feasibility and comparison of Using various social media platforms

• Advantages of using Instagram social media platform

Topic 3 Create a Instagram Social Media Marketing Campaign

• Market penetration potential of Instagram in the local context

• Create Instagram photos and videos posts

• Using hashtag and location

• Anatomy of Instagram Ads campaign structure

• Privacy and Copyright Considerations

Topic 4: Evaluate Instagram Social Media Marketing Performance

• Create and install Pixel to collect performance data

• Understand key social media performance and advertising ROI metrics

• Set up custom and automated reporting

• Manage consumer reviews and user-generated content

• Audience, budget, scheduling and placement Optimization

• Tools for social media scheduling

• Retargeting strategies