Stay ahead in the ever-evolving digital landscape by mastering the capabilities of Google Analytics 4 (GA4). Our comprehensive training course covers every facet of GA4, from the basics to advanced analysis techniques. Whether you're an analytics novice or a seasoned pro, this course is tailored to elevate your understanding and competency in using the latest version of Google Analytics.

Harness the unparalleled functionalities GA4 offers, understanding user-centric data, real-time tracking, and advanced reporting capabilities. By the end of the course, you'll be proficient in leveraging the features of GA4 to derive actionable insights, making informed decisions, and driving impactful digital strategies for any business or project.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

Course Code: M342

Topic 1: Get Started on Google Analytics 4 (GA4)

• Overview of Google Analytics 4

• Types of  data

• Identify data sources

Topic 2: Market Research

• Acquisition, engagement, retention reports - develop questions to gather data

• Monetization, demographics and tech reports – analyse market trends and industry development

Topic 3: Explorations and Analysis

• Using Explorations to analyse customer behaviour and business outcomes

• Using Funnel Visualization Analysis to analyse customer and competitor dynamics

Topic 4: Evaluation

• Statistical model comparison

• Setup Events and Conversions to interpret future demands

• Evaluate marketing effectiveness