Dive into the intricacies of Google Ads with our comprehensive Essential Training. This course offers a detailed look into the world of Google's advertising platform, breaking down the complexities of Quality Score, the auction system, and much more. Whether you're a novice aiming to set realistic expectations for your campaigns or a seasoned marketer aiming to polish your skills, this course caters to all.

From the initial steps of creating an Ads account, researching potent keywords using the Keyword Planner tool, to the advanced techniques of setting up Google Analytics for conversion tracking and running a successful remarketing campaign, every topic is meticulously covered. Coupled with hands-on examples, this course ensures that you emerge with a holistic understanding and the confidence to drive successful Google Ads campaigns.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

Course Code: M301

Topic 1 Introduction to Paid Per Click (PPC) Marketing and Google Ads

• What is Pay Per Click (PPC) marketing?

• Where does PPC fit in the funnel?

• Is PPC right for your business?

• Understanding your target audience

• Distinguish PPC and SEO

• Introduction to Google Ads

• How Google Ads appear

• Benefits of using Google Ads

Topic 2 Objective of PPC Strategy Campaign and Keywords Research

• Define your goal

• Define your customers

• Set realistic expectations

• Craft the buyer journey

• How to do keywords research

• Pick the right keywords

• Keyword optimization

• What are negative keywords

Topic 3 Set Google Ads Campaign and Monitor Conversion

• Create an Ads campaign

• Create an Ads group

• Create and Ads

• Select Audience

• Setting Your Bids