Embark on a learning journey with our Basic Facebook Marketing & Advertising Training at Tertiary Courses. This foundational course provides insights into the various ad types available on Facebook, guiding participants through the process of setting up an advertising account effectively. It focuses on practical aspects such as identifying and targeting the primary audience and choosing a suitable budget to run successful campaigns. Participants will acquire the skills to write compelling Facebook ads and techniques to boost page posts, directly impacting ad performance positively.

This course is meticulously designed to cover the essentials of creating and scheduling reports and understanding Facebook’s ad policies thoroughly. As participants delve deeper, they gain practical knowledge in improving ad performance by applying the learned strategies and complying with Facebook’s standards. It is an ideal learning experience for individuals who are new to Facebook marketing and advertising, offering them the essential knowledge and skills to start their journey in leveraging Facebook’s advertising platform for their business or personal brand.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

Course Code: M245

Topic 1: Plan a Facebook Social Media Marketing Campaign

• Overview of Facebook Social Media platform

• Examples of Facebook Advertisements

• Map Out Customer Journey Using Customer Personas Tools

• Competitive and Audience Analysis Using Facebook Audience Insights

• Develop a Facebook Social Marketing Plan

Topic 2: Create a Facebook Social Media Marketing Campaign

• Market Penetration Potential of Facebook in the Local Context

• Create Facebook Group or Facebook Page for Company/Brand

• Optimize Facebook Page for Greater Discoverability

• Create Ads on Facebook Ads Manager

• Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)

• Audience, Budget, Scheduling and Placement Optimization

• Copyright and Intellectual Property Considerations