Explore the realm of Search Engine Optimisation (SEO) for eCommerce stores at Tertiary Courses and become proficient in elevating your store’s online presence through proven whitehat techniques. Understand the nuances of Whitehat versus Blackhat SEO and learn how to leverage ethical and effective strategies to optimize your search results. Immerse in the essential on-page and off-page Whitehat SEO techniques that guarantee sustained improvements in your website’s visibility. This course emphasizes the application of potent keywords to escalate your rankings, providing insights that are directly applicable to your eCommerce initiatives.

Enhance your analytical skills by leveraging Google Analytics to meticulously evaluate the effectiveness of your SEO strategies. By the end of this course, participants will have acquired the proficiency to implement advanced SEO strategies that align with their business objectives, driving more traffic and ensuring higher click-through rates. The course is structured to offer a wealth of practical knowledge and actionable insights, making it a valuable learning experience for individuals keen on mastering SEO for eCommerce stores, whether they are novices or experienced professionals.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

Course Code: M288

Topic 1 Overview of SEO Fundamentals

• What is Search Engine Optimization

• How Search Engines Work?

• Search Engine Results Page

• Whitehat vs Blackhat SEO strategies

• Activity: e-Commerce Store for SEO

Topic 2 Keywords Research

• Types of Keywords

• Tools for Keywords Search

• Keyword Analysis and Marketing Strategy

• Choosing Good Keywords

• Activity: Keywords Analysis

Topic 3 On Page SEO Techniques

• What is On Page SEO

• Indexing & Google Search Console

• Meta Tags & URL

• Sitemap

• Content Optimization

• Structured Data

• Speed Optimization

• Mobile Friendly

• Activity: On-Page SEO techniques

Topic 4 Off Page SEO Techniques

• Building Local Visibility

• Building Backlinks

• Content Marketing

• Drip Marketing

• Social Media Marketing

• Activities: Off-Page SEO Techniques

Topic 5 Analyze SEO Effectiveness

• Google Analytics

• Add Google Analytics ID

• Google Analytics Reports

• Activities: Google Analytics