Elevate your email marketing game with our comprehensive Mailchimp Email Marketing Training. Designed to cater to both novices and experienced marketers, this course provides hands-on experience in establishing a MailChimp account, managing subscribers, crafting emails using exquisite templates, and executing potent email campaigns. Whether you're sending your first email or diving into advanced A/B testing and email beamer, our course equips you with the skills to do it all.

Beyond the basics, delve deeper into the intricacies of Mailchimp. Learn to seamlessly integrate signup forms on your website, master the art of audience segmentation for targeted campaigns, and automate your marketing processes for optimal efficiency. With a focus on practical implementation, the course also emphasizes evaluating campaign performances through detailed reports. Join us at Tertiary Courses and transform your email marketing endeavors with Mailchimp mastery.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

Course Code: M307

Topic 1 Overview of Email Campaign Marketing

• What is Email Marketing

• Drip Campaign

• Lead Magnet

• Sign Up Mailchimp

• Create Audience

• Create a Signup Form

Topic 2 Manage Audience

• Types of Contacts

• Import Contacts

• Soft vs Hard Bounces

• Email Segmentation

• Manage Tags

• Manage Segments

• Manage Groups

Topic 3 Setup Email Campaign

• Content Studio

• Create Email Template

• Types of Templates

• Setup Email Campaign

• Email Beamer

Topic 4 Campaign Reports

• Overview of Mailchimp Campaign Reports

• Campaign Performance Metrics

• How to Improve Open and Click Rates

• A/B Testing Campaigns

Topic 5 Automate Marketing Process

• What is Marketing Automation

• Create an Automation

• Automation Triggers

• Create Social Posts

• Automate Social Post in Emails