Enter the dynamic world of Google Tag Manager (GTM) with our comprehensive Essential Training. This course is meticulously designed for individuals aiming to streamline their website's data collection and management processes. GTM, being an indispensable tool for digital marketers, offers vast possibilities, and this training sheds light on each one of them, starting with the basics of account and container creation.

Learn the art of installing containers seamlessly, manipulating variables for customized data collection, and firing events using precise triggers. The course also delves deep into the realm of custom tags, enhancing your GTM expertise. By the end of this program, participants will be well-equipped with the knowledge and hands-on experience needed to efficiently use Google Tag Manager for their digital initiatives, making their online marketing strategies more data-driven and impactful.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

Course Code: M495

Topic 1 Get Started on Google Tag Manager

• Overview of Google Tag Manager components and interface 

• Setup Google Analytics tag on WordPress sites 

Topic 2 Setup Google Tag Manager Components

• Setup user-defined variables and data layer 

• Setup custom dimensions and metrics 

• Setup event tracking in Google Tag Manager 

Topic 3 Versioning and Best Practices

• Propose changes through versioning

• Best Practices for Google Tag Manager