Google Analytics Essential Training
Venue
Entrance Fee
Category
Event Type
Share
Schedule
Date | Time |
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19/10/2024 | 9:30 AM - 5:30 PM |
28/10/2024 | 9:30 AM - 5:30 PM |
In Google Analytics Essential Training covers from basic to advanced level on how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.
This course also show you how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. In addition, this course will sow to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets.
Course Highlights
Setting up an account
Installing tracking code on a site
Reading the dashboard and understanding high-level metrics
Understanding how visitors use and navigate web site content
Analyzing visitor and traffic source reports
Tracking AdWords and other marketing campaigns
Planning and configuring goals
Utilizing segmentation for deeper analysis
Understanding the raw data and how it's collected
Selecting and comparing date ranges
Using flow visualization to see how visitors navigate through a site
Identifying slow-performing pages
Performing real-time analysis
Using annotations and other best practices
Configuring and analyzing internal site search
Determining the best report view to use
Navigating reports with tabs
Certificate
All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.
Funding and Grant
HRD Corp Claimable Course for Employers Registered with HRD Corp
Course Code: M311
Topic 1: Introduction to Google Analytics
What is Google Analytics?
Page Tagging (cookies) vs. Log File Analysis
Limitations of Google Analytics
Basic Terminology
Setup Google Analytics Account
Installing Tracking Code
Explore Admin Settings
Setup Goals in Admin Settings
Setup Google Search Console & Google AdWords
Explore Report Interface
Topic 2: Audience Reports
Demographics Report
Geographical Report
Behavior Report
Technology Report
Mobile Report
Topic 3 Acquisitions Reports
Channel Report
Source/Medium Report
Referrals Report
AdWords Reports
Search Console Reports
Social Reports
Campaigns Reports
All Campaign Report
Paid Keywords Report
Organic Keywords Report
Topic 4 Behavior Reports
Site Content Reports
Site Speed Reports
Site Search Reports
Events Tracking & Reports
Topic 5: Conversion Reports
Goals & Conversions
Goals Report
Topic 6: Real Time Reports & Dashboard