Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords.This course will show you how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.
Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.
All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.
Topic 1: Introduction to Google AdWords
Topic 2: Google AdWords Interface
Topic 3: Keyword Research
Topic 4: Search Ads
Topic 5: Ad Extensions
Topic 6: Dynamic Search Ads
Topic 7: Display Ads