Dive into the intricate world of Google Ads with our in-depth training program. From understanding the essence of Quality Score and the auction system to the nuances of setting up and optimizing your AdWords campaigns, our course ensures you're well-equipped. Harness the power of the Keyword Planner, create compelling ad headlines, measure ROI, and navigate advanced settings with ease.

Further enhance your digital marketing toolkit by mastering features like remarketing campaigns, ad extensions, and dynamic ads. Learn to effectively set up A/B testing on landing pages, leverage Google Trends, and automate tasks with AdWords scripting. With our course, not only do you become proficient in Google Ads, but you also position yourself at the forefront of online advertising expertise

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

HRD Corp SBL KHAS Claimable for Employers Registered with HRD Corp

Course Code: M360

Topic 1 Introduction to Paid Per Click (PPC) Marketing and Google Ads

• What is Pay Per Click (PPC) marketing?

• Where does PPC fit in the funnel?

• Is PPC right for your business?

• Understanding your target audience

• Distinguish PPC and SEO

• Introduction to Google Ads

• How Google Ads appear

• Benefits of using Google Ads

Topic 2 Objective of PPC Strategy Campaign and Keywords Research

• Define your goal

• Define your customers

• Set realistic expectations

• Craft the buyer journey

• How to do keywords research

• Pick the right keywords

• Keyword optimization

• What are negative keywords

Topic 3 Set Google Ads Campaign and Monitor Conversion

• Create an Ads campaign

• Create an Ads group

• Create and Ads

• Select Audience

• Setting Your Bids

Topic 4 Monitor Ads

• Campaign reports in Google Ads

• Conversion Tracking

• Search term reports

Topic 5 Ads Optimization Strategy

• Key optimization Tips

• Cost per Click (CPC) and bid management

• Google Ads Editor for PPC campaign

Topic 6 Dynamics Ads

• What is Dynamics Ads

• Create Dynamics Ads