Dive deep into the world of Facebook Marketing and Advertising with our comprehensive training at Tertiary Courses. This course is designed to equip participants with a profound understanding of the diverse ad types offered by Facebook and how to effectively set up an advertising account. Gain insights into identifying and targeting primary audiences, selecting appropriate budgets, and writing compelling ads that boost page posts. Participants will explore the intricacies of creating and scheduling reports, managing ad campaigns and pages in bulk, and implementing strategies to improve ad performance consistently. This course elucidates Facebook's ad policies and the utilization of the Power Editor to manage ads effectively.

Become proficient in managing various ad campaigns, bulk uploading ad images, creating custom audiences, and duplicating ads. This course delves into the practical aspects of using conversion pixels, setting up roles and permissions in Facebook Business Manager, and effectively retargeting ads. The structured learning process enables participants to conduct A/B tests on Facebook ads meticulously, optimizing their ad strategies. Whether you are a novice or experienced marketer, this course offers extensive knowledge and practical skills in Facebook marketing and advertising, enabling you to enhance your advertising efforts and achieve measurable results in your marketing endeavors.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

Course Code: M532

Topic 1: Plan a Facebook Social Media Marketing Campaign

• Overview of Facebook Social Media platform

• Examples of Facebook Advertisements

• Map Out Customer Journey Using Customer Personas Tools

• Competitive and Audience Analysis Using Facebook Audience Insights

• Develop a Facebook Social Marketing Plan

Topic 2: Create a Facebook Social Media Marketing Campaign

• Market Penetration Potential of Facebook in the Local Context

• Create Facebook Group or Facebook Page for Company/Brand

• Optimize Facebook Page for Greater Discoverability

• Create Ads on Facebook Ads Manager

• Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)

• Audience, Budget, Scheduling and Placement Optimization

• Copyright and Intellectual Property Considerations

Topic 3: Measure Facebook Social Media Marketing Performance

• Create and Install Facebook Pixel to Collect Performance Data

• Understand Key Social Media performance and Advertising ROI Metrics

• Set up Custom and Automated Reporting

• Retargeting Strategies and Dynamics Ads

Topic 4: Optimize Facebook Social Media Marketing Performance

• Optimize Content and Ads based on Customer Behaviour

• Tools for Social Media Scheduling

• Compare Facebook Platform to other Social Media Platforms

Topic 5: Manage Facebook Social Media Community

• Manage Consumer Reviews and User-Generated Content

• Strategies to Grow, Sustain and Foster Advocacy in Social Media Communities

• Establish Social Media Objectives