ChatGPT and Generative AI (GenAI) for Creating Engaging Content

Multiday, 17/11/2024 - 26/11/2024

Venue

Tertiary Courses Malaysia G-3A-02, Suite Pejabat Korporat, KL Gateway, No 2, Jalan kerinchi, Gerbang kernichi Lestari, 59200

Entrance Fee

1000

Category

Science & Technology

Event Type

Class, Course, Training or Workshop

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Schedule

DateTime
17/11/20249:30 AM - 5:30 PM
26/11/20249:30 AM - 5:30 PM
ChatGPT and Generative AI (GenAI) for Creating Engaging Content

Dive into the world of Generative AI (GAI) with our comprehensive course tailored for content creators and digital marketers. This program offers an in-depth understanding of how AI can revolutionize content creation, marketing strategies, and audience engagement. Learn to harness the power of GAI tools to generate creative, relevant, and impactful content that resonates with your audience. Our course blends theoretical knowledge with practical skills, preparing you to be at the forefront of this technological evolution in the digital marketing sphere.

The course highlights include exploring AI-driven content strategies, understanding the ethics and limitations of GAI, and mastering techniques to analyze and optimize content for maximum impact. You'll gain hands-on experience with popular GAI tools, learning how to integrate AI into your marketing campaigns effectively. Whether you're a marketing professional, content creator, or aspiring digital strategist, this course will equip you with the skills to innovate and lead in the dynamic world of digital marketing, powered by Generative AI.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

HRDF claimable

Course Code: M1387

Topic 1: Introduction to Content Strategy and AI Generative Tools

  • Overview of AI-generated content

  • Organizational priorities and strategy in using AI-generated content 

  • Defining AI-Generated content strategy objectives 

  • Establish roles of ChatGPT and generative AI in content strategy 

  • Establishing a target audience for AI-generated content 

Topic 2: Evaluate and Manage AI-Generated Content

  • Best prompt engineering practices for AI-generated content 

  • Evaluate AI-generated content ideas for market research and digital marketing 

  • Align AI-generated marketing content to business strategies 

Topic 3: Ethical and Legal Concerns of Managing AI-Generated Content

  • Emerging trends in AI ethical and legal concerns in AI-generated con-tent delivery 
    Develop a plan for managing AI-generated content 
    Determine a suitable management system for AI-generated content