For more information: https://casugol.com/course/cdms

International Acclaimed Certification. 5-Star Reviews

Suitable for everyone. Learn in an Interactive, Supportive, and Encouraging Environment.

• Duration: 24 Hours

• Certification: Participants will receive a Certificate of Competency upon completing the course and passing the examination

Course Objective

• Acquire practical knowledge and skills to plan, formulate, and execute conversion-based digital marketing strategy leveraging the paid and organic channels

• Learn how to monitor digital agencies with greater efficiency, be equipped with the knowledge of all the best practices and what works, and be able to talk to digital agencies, vendors, or subcontractors with greater confidence.

Examination

NA

Module 1 – Digital Marketing Foundation & Strategy

• Concepts of Digital Marketing

• Two Approaches of Conversion Tunnel

• Translating Objectives into KPIs in Different Stages of the Conversion Funnel

• Mapping the Paid, Earned, Owned Media to the Different Stages of the Conversion Funnel

• Target Audience Segmentation

• Digital Marketing Strategy (Channel Strategies, Content Strategies, Media Strategies, Tactics)

• Integration of Digital Marketing Strategies (Digital Research, Overarching Strategies, Asset Development, Strategies formulation, Connection Strategies)

• Setting Up of Digital Marketing Strategy

Module 2 - Search Engine Optimization (SEO)

• Introduction to SEO

• Paid vs. Organic Search

• Components of a SERP (Search Engine Results Page)

• Types of Organic Search Results

• 5 Step Methodology of SEO

• Update on the Google Algorithm

• What websites are affected? What are the YMYL websites?

• SEO (Search Engine Optimization) – Omnichannel 360 Approach

• The Holistic Search Concept

Module 3 - Search Engine Marketing (SEM)

• Digital Marketing & Performance Marketing

• What is Search Engine Marketing (SEM)

• Using Google Ads to illustrate SEM Concepts

• Platform Walk-Through – Create a Standard Search Campaign using Google Ads

Module 4 - Social Media Marketing: Organic Promotion

• Organic Promotion Vs. Paid Advertising on Social Media Marketing

• Facebook (FB) Content Promotion

• Instagram (IG) Content Promotion

• Increase Facebook (FB) Page Likes (Fans) & Instagram (IG) Followers

• Twitter Content Promotion

• LinkedIn Content Promotion

• Facebook (FB) & Instagram (IG) Advertising

• Twitter Advertising

• LinkedIn Advertising

Module 5 - Display & Video Advertising

• Concepts of Display & Video Advertising

• Identify the difference of Ad Network and Programmatic

• Google Ads Platform – Demonstrate Display Ads on Ad Network

• DV360 (a Programmatic Platform) – Demonstrate Display Ads on DSP (Demand Side Platform)

• Google Cookieless World and Impact on Display & Video Advertising

Module 6 - Email Marketing & Automation

• Email Marketing Fundamentals

• Key Components of Email Marketing

• Email Strategy

• Walking Through an ESP platform

Module 7 - Website Analytics

• Introduction to Website Analytics

• Google Analytics: Paid vs. Free Version

• Walking Through Google Analytics (GA4)

• Implementing Code with Google Tag Manager (GTM)

• 4 Areas of Web Analytics Reporting (Audience Insights, Acquisitions, User Behaviours, Conversion)

Be Recognized as a CASUGOL Certified Professional

Add Value to your already prolific portfolio with a Certificate of Competency from CASUGOL.

Awarded upon completing and meeting all requirements of the course.