Google Analytics 4 (GA 4) is the first major revision in years to the de facto standard in Google Analytics. It provides the means to track, analyse, and report on the visitors to your site and app—who they are and what they do. This course will teach the basics of Google Analysis 4 .

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

Course Code: M367

Topic 1: Get Started on Google Analytics 4 (GA4)

• Overview of Google Analytics 4

• Setup and Install GA4

• Accessing GA4 Demo Data

• GA4 Homepage and Intelligent Insights

Topic 2: GA4 Reports

• Acquisition Reports

• Engagement Reports & Events

• Monetization Reports

• Retention Reports

• Demographics Reports

• Tech Reports

Topic 3: Explorations and Analysis

• Create a New Exploration

• Free Form Exploration

• Funnel Visualisation Analysis

• Path Exploration