Elevate your sales performance by adopting customer-centric selling techniques. This course provides a comprehensive approach to understanding client needs, building trust, and delivering solutions that drive results. By focusing on empathy, strategic communication, and value-driven selling, participants will learn how to create meaningful client interactions that lead to increased sales conversions and long-term customer loyalty.

Participants will gain hands-on experience with techniques to identify key customer pain points, align products and services with client priorities, and close deals effectively. Whether you’re a seasoned sales professional or new to the field, this course equips you with actionable tools to achieve your sales goals while fostering stronger client relationships.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

Course Code: M1107

Topic 1. Foundations of Selling 

• Selling Mindset

  • Selling Like a Human

  • You've Got to Want It

  • Confidence & Focus

  • Fear Reduction

• Sales Strategy

  • Math of Sales

  • Goal Setting

• Understanding Buyer Psychology

  • Psychology of Influence

  • Why People Buy

  • Buyer's Matrix

  • Exactly What to Say

  • The Power of Words

  • Illusion of Choice Using Leads

• Building Trust & Rapport

  • Tone

  • Champion Selling

• Discovery Process

  • What is the Point of Discovery?

  • Bucket Questions

  • Why Why Why

  • Gap Questions

  • Permission-Based Selling

Topic 2. Selling Techniques & Problem-Solving 

• Sales Methods

  • Problem-Based Selling

  • What Would Your Customer Say (WWYCS)?

  • Upselling and Cross Selling tecniques

• Sales Tactics

  • How to Run a Great Demo

  • Educate ("The What")

  • Demonstrate ("The How")

  • Buy-In ("The Why")

  • Mini Close

  • Champion Selling

Topic 3. Closing the Sale 

• Closing Techniques

  • What is a Close?

  • Do They Want It?

  • Justify the Price

  • Discounting

  • Mini Close

  • Make it Easy for Them to Buy

  • Proper Follow Up

• Common Challenges

  • Common Flubs & Flaws

  • Champion Selling

Topic 4. Handling Objections & Rejections

• Objection vs. Deflection vs. Rejection

• Sales objection Handling techniques

• Answer & Ask

• Using Testimonials for Objections

• Metrics of Sales Closure Process