Accelerate Your Digital Marketing with Generative AI (GenAI)

Multiday, 03/06/2025 - 22/06/2025

Venue

Tertiary Courses Malaysia G-3A-02, Corporate Office Suite, KL Gateway, No 2, Jalan kerinchi, Gerbang kernichi Lestari, 59200 Kuala Lumpur,

Entrance Fee

MYR1,000.00

Category

Business & Professional

Event Type

Class, Course, Training or Workshop

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Schedule

DateTime
03/06/20259:30 AM - 5:30 PM
22/06/20259:30 AM - 5:30 PM
Accelerate Your Digital Marketing with Generative AI (GenAI)

In this cutting-edge course, participants will delve into the transformative impact of Generative AI (GAI) on digital marketing strategies. The curriculum is designed to provide a comprehensive understanding of how GAI can revolutionize marketing efforts, offering tools for automation, personalization, and data-driven insights. You'll explore key concepts such as AI-driven content creation, predictive analytics, and customer engagement techniques that are reshaping the digital marketing landscape.

The course will also focus on practical applications, including how to integrate GAI tools into your existing marketing strategies to achieve greater efficiency and effectiveness. Participants will learn through real-world examples and hands-on exercises, gaining skills to leverage AI for creating more impactful, targeted, and responsive marketing campaigns. Whether you're a marketing professional or a business owner, this course will equip you with the knowledge and skills to stay ahead in the rapidly evolving digital marketing arena.

Certificate

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable Course for Employers Registered with HRD Corp

HRDF claimable

Course Code: M452

Topic 1: Review Digital Marketing Performance 

  • Review key performance indicators of digital marketing channels 

  • Calculate ROI of customer acquisition tools and digital marketing channels 

  • Introduction to Generative AI (GAI) for digital marketing

Topic 2: Digital Marketing Using Generative AI (GAI) 

  • Benefits and limitations of traditional digital marketing 

  • Develop marketing campaigns using GAI

  • Content creation using GAI

Topic 3: Generative AI (GAI) for Online Presence and Customer Engagement 

  • • Consumer behaviours analysis using GAI 

  • • Social media engagement using GAI 

  • • Develop content plans to engage with online customers 

Topic 4: Ethical Considerations for using GAI 

  • • Personal Data Protection Act (PDPA) consideration for GAI 

  • • Ethical concerns of using GAI for digital marketing 

  • • Copyright issue of using GAI for digital marketing