Embark on a transformative journey with our 5-day Digital Marketing Specialization course. This intensive program is meticulously designed to equip you with a thorough understanding of the digital marketing landscape. From day one, you'll dive into the essentials of online marketing strategies, learning how to effectively harness tools such as SEO, SEM, and content marketing to propel your business or career forward. Our expert-led sessions will help you develop a keen understanding of consumer behavior and digital analytics, enabling you to create impactful marketing campaigns that resonate with your target audience.

As you progress, the course intensifies, offering hands-on experience in social media marketing, email marketing, and digital advertising. You'll explore the latest trends and techniques in the digital world, ensuring that you stay ahead of the curve. Our focus is not just on theoretical knowledge, but on practical skills that you can immediately apply. Whether you're aiming to boost your own business, planning to embark on a new career in digital marketing, or looking to update your skill set, this course is your gateway to becoming a proficient digital marketer in just five days.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRD Corp Claimable for Employers Registered with HRD Corp

Course Code: M1246

Day 1
Topic 1 - Search Engine Optimization

Topic 1.1 SEO Fundamentals and Strategies

• What is Search Engine Optimization

• The Fundamentals of How Search Engines Function

• Whitehat vs Blackhat SEO Strategies

• Top Ranking Factors

• Implementation of SEO Strategies.

Topic 1.2 Manage Keyword Research

• What is Keyword Research and Why Is It Important

• Free and Premium Keywords Research Tools

• Keyword Research Process

• How to Build Extensive Keyword List

• Analyze Competitor Advertising Links

Topic 1.3 On-page SEO Strategies and Best Practices

• What is On Page SEO

• Metas and URL Best Practices

• Image Optimization and Best Practices

• Indexing & Google Search Console

• Site Architecture Best Practices

• Content Creation Best Practices

• Structured Data

• Design and UX Best Practices

• Local vs International SEO

Topic 1.4 Off Page SEO Strategies Across Multiple Channels

• What is Off-Page SEO

• Why Use Links

• Anatomy of a Quality Backlink

• Major Off-Page SEO Ranking Factors

• Content Marketing

• Drip Marketing

• Social Media Marketing

Topic 1.5 Monitor SEO Performance on Google Analytics

• Linking up Search Console to Google Analytics

• Analyze SEO Performance Across Various Channels

• Essential SEO Metrics to Track and Measure SEO Effectiveness

• Integrating SEO Analysis to Your Marketing Strategy

Day 2
Topic 2 - Social Media Marketing with Facebook

Topic 2.1: Plan a Facebook Social Media Marketing Campaign

• Overview of Facebook Social Media platform

• Examples of Facebook Advertisements

• Map Out Customer Journey Using Customer Personas Tools

• Competitive and Audience Analysis Using Facebook Audience Insights

• Develop a Facebook Social Marketing Plan

Topic 2.2: Create a Facebook Social Media Marketing Campaign

• Market Penetration Potential of Facebook in the Local Context

• Create Facebook Group or Facebook Page for Company/Brand

• Optimize Facebook Page for Greater Discoverability

• Create Ads on Facebook Ads Manager

• Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)

• Audience, Budget, Scheduling and Placement Optimization

Topic 2.3: Measure Facebook Social Media Marketing Performance

• Create and Install Facebook Pixel to Collect Performance Data

• Understand Key Social Media performance and Advertising ROI Metrics

• Set up Custom and Automated Reporting

• Retargeting Strategies and Dynamics Ads

• Copyright and Intellectual Property Considerations

Topic 2.4: Optimize Facebook Social Media Marketing Performance

• Optimize Content and Ads based on Customer Behaviour

• Tools for Social Media Scheduling

• Compare Facebook Platform to other Social Media Platforms

Topic 2.5: Manage Facebook Social Media Community

• Manage Consumer Reviews and User-Generated Content

• Strategies to Grow, Sustain and Foster Advocacy in Social Media Communities

• Establish Social Media Objectives

Day 3
Topic 3 Pay Per Link (PPC) Marketing

Topic 3.1 Introduction to Paid Per Click (PPC) Marketing and Google Ads

• What is Paid Per Click (PPC) marketing?

• Where does PPC fit in the funnel?

• Is PPC right for your business?

• Understanding your target audience

• Distinguish PPC and SEO

• Introduction to Google Ads

• How Google Ads appear

• Benefits of using Google Ads

Topic 3.2 Objective of PPC Strategy Campaign and Keywords Research

• Define your goal

• Define your customers

• Set realistic expectations

• Craft the buyer journey

• How to do keywords research

• Pick the right keywords

• Keyword optimization

• What are negative keywords

Topic 2.3 Set Google Ads Campaign and Monitor Conversion

• Create an Ads campaign

• Create an Ads group

• Create and Ads

• Select Audience

• Setting Your Bids

• Conversion Tracking

Topic 2.4 Monitor Ads

• Campaign reports in Google Ads

• Search term reports

Topic 2.5 Ads Optimization Strategy

• Key optimization tips

• Cost per Click (CPC) and bid management

• Google Ads Editor for PPC campaign

Day 4
Topic 4 Email Marketing with Mailchimip

Topic 4.1 Overview of Email Campaign Marketing

• What is Email Marketing

• Drip Campaign

• Lead Magnet

• Sign Up Mailchimp

• Create Audience

• Create a Signup Form

Topic 4.2 Manage Audience

• Types of Contacts

• Import Contacts

• Soft vs Hard Bounces

• Email Segmentation

• Manage Tags

• Manage Segments

• Manage Groups

Topic 4.3 Setup Email Campaign

• Content Studio

• Create Email Template

• Types of Templates

• Setup Email Campaign

• Email Beamer

Topic 4.4 Campaign Reports

• Overview of Mailchimp Campaign Reports

• Campaign Performance Metrics

• How to Improve Open and Click Rates

• A/B Testing Campaigns

Topic 4.5 Automate Marketing Process

• What is Marketing Automation

• Create an Automation

• Automation Triggers

• Create Social Posts

• Automate Social Post in Emails

Day 5
Topic 5 Google Analytics

Topic 5.1: Introduction to Google Ads

• Google Ads Account Structure

• Ad Auction & Ranking Performance

• Setup Google Ads Account

• Setup Billing & Payment

• Grant User Account Access Levels

• Setup Conversion Action

Topic 5.2: Google Ads Interface

• Dashboard

• Campaigns Overview Section

• Opportunities Section

• Reports Section

• Change History

• Campaign Groups

• Shared Library

Topic 5.3: Keyword Research

• Search Intent

• Match Types

• Use of Google AdWords Keyword Planner

Topic 5.4: Search Ads

• Create Search Ad Campaigns

• Create Search Ad Groups

• Set Keyword Targeting

• Create Search Ads

• Setup Final URLs

Topic 5.5: Ad Extensions

• Sitelink Extension

• Callout Extension

• Structured Snippets Extension

• Call Extension

• Message Extension

• Location Extension

• Affiliate Location Extension

• Price Extension

• Review Extension

• App Extension

Topic 5.6: Dynamic Search Ads

• Create Dynamic Search Ad Campaigns

• Create Dynamic Search Ad Groups

• Create Dynamic Search Ads

• Setup Auto Target Settings

• Setup Page Feed

Topic 5.7: Display Ads

• Create Display Ad Campaigns

• Create Display Ad Groups

• Display Ad Types

• Setup Display Network Targeting