Google Ads Essential Training

Events in Kedah / Kedah

Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords.This course will show you how AdWords works, and knowing what your business and customers need. Then you'll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.

Once you've set up your campaign, you'll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.

Course Highlights

  • Understanding Quality Score and the auction system
  • Setting realistic expectations for your AdWords campaigns
  • Creating an AdWords account
  • Researching keywords with the Keyword Planner tool
  • Setting campaign budgets and bidding
  • Writing great ad headlines and copy
  • Using ad groups
  • Creating and exporting reports
  • Measuring ROI
  • Setting up Google Analytics for conversion tracking
  • Optimizing ads
  • Adjusting bids
  • Creating a remarketing campaign
  • Using ad extensions


All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRDF SBL KHAS Claimable for Employers Registered with HRDF

HRDF claimable

Course Code: M301

Topic 1: Introduction to Google AdWords

  • Google AdWords Account Structure
  • Ad Auction & Ranking Performance
  • Setup Google AdWords Account
  • Setup Billing & Payment
  • Grant User Account Access Levels
  • Setup Conversion Action

Topic 2: Google AdWords Interface

  • Dashboard
  • Campaigns Overview Section
  • Opportunities Section
  • Reports Section
  • Change History
  • Campaign Groups
  • Shared Library

Topic 3: Keyword Research

  • Search Intent
  • Match Types
  • Use of Google AdWords Keyword Planner

Topic 4: Search Ads

  • Create Search Ad Campaigns
  • Create Search Ad Groups
  • Set Keyword Targeting
  • Create Search Ads
  • Setup Final URLs

Topic 5: Ad Extensions

  • Sitelink Extension
  • Callout Extension
  • Structured Snippets Extension
  • Call Extension
  • Message Extension
  • Location Extension
  • Affiliate Location Extension
  • Price Extension
  • Review Extension
  • App Extension

Topic 6: Dynamic Search Ads

  • Create Dynamic Search Ad Campaigns
  • Create Dynamic Search Ad Groups
  • Create Dynamic Search Ads
  • Setup Auto Target Settings
  • Setup Page Feed

Topic 7: Display Ads

  • Create Display Ad Campaigns
  • Create Display Ad Groups
  • Display Ad Types
  • Setup Display Network Targeting
Date and Time
Sat, Jul 31, 2021
10:00 - 18:00 Malaysia Time

Science & Technology

Sub Category

Event Type
Class, Course, Training or Workshop

Entrance Fee