Advanced Google Analytics Training

Events in Penang / Penang

Do you want be a real expert in Google Analytics? By customizing filters, tags, segments, and even the data that flows into Google Analytics, you can generate better reports about your web traffic and make more intelligent decisions about where to focus your marketing efforts. In this Advaned Google Analytics training course, the trainer shows you advanced techniques for this popular and powerful analytics tool.

Course Highlights

  • Setting up a Google Analytics account for multiple users
  • Working with the WordPress CMS plugin
  • Using custom and advanced filters
  • Debugging and troubleshooting Google Analytics
  • Using the advanced Tag Assistant
  • Setting up advanced segments: custom, user, and sequenced segments
  • Avoiding segmentation pitfalls
  • Generating better reports and insights from Google Analytics
  • Importing custom data


All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRDF SBL Claimable for Employers Registered with HRDF

HRDF claimable

Course Code: M361

Topic 1: Advanced Report Setup

  • Segments
  • Content Groupings & Content Group
  • Custom Dimensions & Metrics
  • Custom Reports
  • Filters

Topic 2: Ecommerce Tracking

  • Ecommerce Tracking
  • Enhanced Ecommerce

 Topic 3: Analysing User Journey

  • User Flow Report
  • User Explorer Report

Topic 4: Analysing Performance of Digital Marketing Channels

  • Attribution Model
  • Multi-Channel Funnel (MCF) Reports
  • Content Experiments

Topic 5: Integrating with Google AdWords & Google Tag Manager

  • Setup Remarketing Audiences for Google AdWords
  • Google Tag Manager
Date and Time
Tue, Feb 02, 2021
10:00 - 18:00 Malaysia Time

InfoGenius Skill Development Center
55C-2-3 Jalan Sungai Dua
Penang, Malaysia

Business & Professional

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Entrance Fee