3 Days Wordpress CMS Specialization

Events in Kuala Lumpur / Kuala Lumpur


Learn how to create a professional business website with Wordpress - a powerful publishing content management system. The trainer will help you get the most out of the self-hosted version of WordPress and create feature-rich business and company websites. this course will explain how to create and publish posts and pages; customise your site with professional themes, widgets, and custom menus; and extend WordPress even further with plugins.

This 3 days Wordpress course will show how to get more traffics with social media sharing and search engine optimisation for Wordpress.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant

HRDF SBL Claimable for Employers Registered with HRDF

HRDF claimable

Course Code: M1252

Day 1
Topic 1: Wordpress Content Management System 

Topic 1.1 Overview of WordPress CMS

  • Overview of WordPress Content Management System
  • Manage Posts and Pages
  • Copyright and IP legislation

Topic 1.2. Manage Multimedia Content on WordPress

  • Manage Content Categories and Tags
  • Manage Page Hierarchy
  • Control Page Privacy

Topic 1.3. Manage Site Appearance

  • Configure WordPress Site Setting
  • Manage WordPress Plugins
  • Manage WordPress Widgets

Topic 1.4. Maintain WordPress Web Design

  • Manage WordPress Themes
  • Theme Customizer
  • Manage Site Appearance using CSS

Day 2
Topic 2: Wordpress eCommerce - WooCommerce

Topic 2.1 Overview of WooCommerce CMS

  • Setup WooCommerce CMS
  • Configure WooCommerce Themes
  • WooCommerce Settings and Options

Topic 2.2 Manage Products on WooCommerce Store

  • Adding and Managing Products
  • Adding Product Images and Galleries
  • Variable Product
  • Product Shipping Classes
  • Managing Product Categories, Tags and Attributes
  • Digital/Downloadable Product Handling
  • Set up Related Products, Up-Sells and Cross-Sells
  • Product CSV Importer and Exporter
  • WooCommerce Customizer
  • WooCommerce Blocks

Topic 2.3 Manage Payments and Shipping

  • Payment Methods
  • Shipping Options

Topic 2.4 Manage Sales on WooCommerce Store

  • Manage Orders and Issues
  • Manage Refund
  • Manage Coupon and Promotion

Topic 2.5 Manage WooCommerce Performance

  • Sales Reports
  • Dashboard Widgets
  • Google Analytics Integratio

Day 3
Topic 3: Wordpress SEO

Topic 3.1 SEO Fundamentals and Strategies

  • What is Search Engine Optimization
  • The Fundamentals of How Search Engines Function
  • Whitehat vs Blackhat SEO Strategies
  • Top Ranking Factors
  • Implementation of SEO Strategies.

Topic 3.2 Manage Keyword Research

  • What is Keyword Research and Why Is It Important
  • Free and Premium Keywords Research Tools
  • Keyword Research Process
  • How to Build Extensive Keyword List
  • Analyze Competitor Advertising Links

Topic 3.3 On-page SEO Strategies and Best Practices

  • What is On Page SEO
  • Metas and URL Best Practices
  • Image Optimization and Best Practices
  • Indexing & Google Search Console
  • Site Architecture Best Practices
  • Content Creation Best Practices
  • Structured Data
  • Design and UX Best Practices
  • Local vs International SEO

Topic 3.4 Off Page SEO Strategies Across Multiple Channels

  • What is Off-Page SEO
  • Why Use Links
  • Anatomy of a Quality Backlink
  • Major Off-Page SEO Ranking Factors
  • Content Marketing
  • Drip Marketing
  • Social Media Marketing

Topic 3.5 Monitor SEO Performance on Google Analytics

  • Linking up Search Console to Google Analytics
  • Analyze SEO Performance Across Various Channels
  • Essential SEO Metrics to Track and Measure SEO Effectiveness
  • Integrating SEO Analysis to Your Marketing Strategy
Date and Time
Wed, Jul 06, 2022
10:00 - 18:00 Malaysia Time


Category
Business & Professional

Sub Category
Other

Event Type
Class, Course, Training or Workshop

Entrance Fee
MYR2,400.00